Internet Broadcasting (IB) builds local websites and applications for online consumers, advertisers and publishers. The network totals more than 70 local media sites, primarily television station websites, with an aggregated audience of more than 16 million users per month.
As the Director of Site Design, I led our television station partners in the process of extending their trusted brands onto the Web. I created efficient, repeatable design and development processes that enabled the expansion of Internet Broadcasting’s network from 6 to 75 sites in 3 years.
Additionally, I facilitated the core processes and integrated philosophy of HCI, and the on-going user testing for all of the IB network sites and products. Low-budget/planning phase user testing consisted of: extensive demographic research, focus groups, paper models, and wireframes. High-budget/QA user testing often consisted of: one-on-one user sessions with a moderator (myself), focus groups recruited at the University of Minnesota’s User Testing lab in conjunction with the Rhetoric Department, and real-time interactive testing/prototype models with thousands of users nationwide. (EX: Test Drive).
